Tel Aviv University Researchers Develop Integrated Method for Oil & Gas Survey

Photo: American Friends of Tel Aviv University.

Prospecting — the search for valuable reserves such as gold, diamond and natural gas — isn’t just a matter of luck. It’s about knowing where to look. Now researchers at Tel Aviv University have modernized the hit-or-miss search with cutting-edge technology that scans the earth for signs of lucrative resources that could lurk beneath our feet. Continue reading

Posted in Israel Oil and Gas

Israeli Entrepreneur Brings Engineering to Life with Lego

Amir Asor of Young Engineers, Israel, is the 2011 Youth Business International (YBI) Entrepreneur of the Year.  His business is an education program that helps school children understand engineering, physics and mathematics – using Lego.

Posted in Israel Beyond the News, Video

Pro-Israel Ad Campaign to Go Up, Again

January 5, 2012

For the third time in the last 12 months, a pro-Israel poster campaign will be launched in area BART stations and on AC Transit buses to counter anti-Israel ads. Sponsored by StandWithUs, the posters will go up Monday, Jan. 16, and will be posted for four weeks. Continue reading

Posted in Israel-Palestinian Peace Negotiations, Pro-Israel Public Action

Israeli Company Soda Stream Licenses Crystal Light™ and Country Time™ Beverage Flavors

5 January, 2012

Kraft Foods and SodaStream Enter Strategic Co-Branding Deal

Crystal Light™ and Country Time™ to be first Kraft Foods brands licensed to SodaStream

SodaStream System. Source: www.sodastream.com

NORTHFIELD, Ill and AIRPORT CITY, Israel – Kraft Foods, Inc. (NYSE: KFT) and SodaStream International, Ltd. (NASDAQ: SODA) today announced a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods branded flavors for use with the SodaStream soda making system. This will be the first time that Kraft Foods flavors will be available specifically for use in a carbonated beverage. The initial Kraft Foods brands to participate will be several varieties of Crystal Light, a leading women’s diet beverage, and Country Time, the number-one lemonade brand. One of the new carbonated choices will include an “All-Natural” lemonade.

Read more here.

Posted in Israel Business