Israeli Company Soda Stream Licenses Crystal Light™ and Country Time™ Beverage Flavors

5 January, 2012

Kraft Foods and SodaStream Enter Strategic Co-Branding Deal

Crystal Light™ and Country Time™ to be first Kraft Foods brands licensed to SodaStream

SodaStream System. Source:

NORTHFIELD, Ill and AIRPORT CITY, Israel – Kraft Foods, Inc. (NYSE: KFT) and SodaStream International, Ltd. (NASDAQ: SODA) today announced a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods branded flavors for use with the SodaStream soda making system. This will be the first time that Kraft Foods flavors will be available specifically for use in a carbonated beverage. The initial Kraft Foods brands to participate will be several varieties of Crystal Light, a leading women’s diet beverage, and Country Time, the number-one lemonade brand. One of the new carbonated choices will include an “All-Natural” lemonade.

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