5 January, 2012
Kraft Foods and SodaStream Enter Strategic Co-Branding Deal
Crystal Light™ and Country Time™ to be first Kraft Foods brands licensed to SodaStream
NORTHFIELD, Ill and AIRPORT CITY, Israel – Kraft Foods, Inc. (NYSE: KFT) and SodaStream International, Ltd. (NASDAQ: SODA) today announced a strategic partnership for the manufacturing, marketing, distribution and sale of Kraft Foods branded flavors for use with the SodaStream soda making system. This will be the first time that Kraft Foods flavors will be available specifically for use in a carbonated beverage. The initial Kraft Foods brands to participate will be several varieties of Crystal Light, a leading women’s diet beverage, and Country Time, the number-one lemonade brand. One of the new carbonated choices will include an “All-Natural” lemonade.