Guest Blogger – Jonathan Carey
June 20, 2015
Are there any other proven methods that might work better to reach an audience?
I think so, however I had to learn and relearn what might be one of the most effective methods at least three times during my life before the lesson stuck.
First, I learned it helping some of the best trial lawyers in the country persuade jurors to win more than 2000 trials over 24 years. Then, I learned it from Benjamin Franklin who used the method to disarm and change the minds of his political adversaries. Finally, I learned it again from a non-Jewish woman, who used the method to single-handedly defeat BDS on her campus after she had studied the track record of other responses.
What is the method?